Todd Sampson is one of the two permanent panelists on Australian TV show The Gruen Transfer, a show on ABC (the equivalent of Canada’s CBC, but with no ads… except the ones shown on Gruen) that dissects the advertising industry.
Todd is great. He is the CEO of advertising company Leo Burnett, Sydney and co-creator of Earth Hour (you know, that environmental initiative where you turn off your electricity for an hour every March). He is also an avid mountain climber, and has completed a solo ascent of Mount Everest. On top of all that, he is originally from Canada, but moved to Australia as a young adult. It’s funny hearing him speak on the show because he has retained his Canadian accent but uses all the regular Aussie slang. ‘Mate’ and ‘punter’ sound wrong in a Canadian accent.
I love Todd. In fact, I love Todd so much that I started a Facebook appreciation group for him. Yeah, I know. I’m super lame. Todd is clever and sharp, and has a strong set of morals (regular panelist Russel Howcroft would say Todd is idealistic). He knows heaps about advertising (obviously), and always has something to add to Gruen episodes.
Not only is Todd a knowledgeable and amiable ad man, but he has an excellent collection of t-shirts (sometimes it’s the small things that matter most). Some enterprising internaut decided to screencap a pic of Todd and his shirt in every episode of The Gruen Transfer. May I present: Todd Sampson’s T-Shirts.