Victoria-based comedy troupe LoadingReadyRun are currently a day in to their 4th annual Desert Bus marathon. They are playing Desert Bus – deemed the world’s worst video game – to raise funds for Child’s Play, a charity that gives toys to children in hospital.
According to Wikipedia:
The objective of the game is to drive a bus from Tucson, Arizona to Las Vegas, Nevada in real time at a maximum speed of 45mph, a feat that would take the player 8 hours of continuous play to complete, as the game cannot be paused.
The folks at LoadingReadyRun are playing Desert Bus in 24-hour shifts (there are 5 people who will play for a day each), continuing to play as long as donations keep coming in. Along the way, they feature contests, prizes, challenges, and celebrity guests, to keep things interesting.
LoadingReadyRun did their first Desert Bus marathon in 2007 and raised $22,805. In 2008 they raised $70,423 and last year donations hit an astounding $140,449 just for playing a video game. A really, really boring video game. They’ve made their fundraising worth following because of their auctions, prizes, and blog posts, and they also have a couple of live feeds that you can follow.
It’s incredible how quickly this charity marathon has ballooned, and I think the LoadingReadyRun fundraising model should be scrutinized by other charity organizations, because clearly they’re doing something – or possibly everything – right.
You can donate to the marathon on the Desert Bus website.